Disciplined spending is important but not easy. Most households struggle to save because there is no money left to save in the first place.
Keeping track of what was spent in the past can be relevant, but figuring out what to spend in the present has stronger potential to change behaviour and create transformation. How can we use design to help control spending at the time it's needed most (when spending decisions are first formed)?
What are the things that truly matter?
What can you control?
How well does current spending behavior align with values?
What is there to accomplish, and why?
To help people do something different from what they normally do, we must first help them think differently and meet them where they currently stand.
In an industry saturated with tools that make it effortless to spend more money, there is significant potential to go against the current. We can design a better environment to give people the support they need to make smarter decisions that change their financial trajectory.
Budgeting day-to-day decisions can be complex and laden with guilt. Keeping spending aligned with happiness is a better way to focus the user’s efforts.
That’s why funds towards goals are first allocated and planned for. Once goals are set, discretionary expenses are ranked by the user so that a formula can help guide spending decisions at the time of purchase.
We can't control the past, but we can understand it to help shape future behaviors.
A calendar view puts your spending into perspective so that you can be conscious of where your money goes.
Before overspending can happen, the progress towards goals are displayed and recalculated.
If the user decides to overspend then the most prioritized goal can still be protected and funded by toggling the savings automation.
Ultimately, the goal of any product is to create an environment that nurtures behavior change.
In our design, we provide spending insights and a clear path to goals to help influence smarter decisions. Before any purchase can be made, the user becomes fully aware of how well that decision aligns with their happiness and goals.
To enable financial health and create new savings, we need users to plan for them in the first place. By automating goals first, we can help bring awareness to what's safe to spend for all other decisions.
As we create new willingness to change, we must support the user by building confidence in their continued ability to change. Each purchase automatically builds each goal, and the data can be used to inspire even bigger goals as achievements are made.